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Banana Stand - A design system case study
A scalable design system to improve consistency, speed, and product quality across Retention.com’s ecosystem.
Role
Product Design Lead (Design System Owner)
Industry
B2B. Ecommerce
status
Retention.com
Year
2023
Challenge
Retention.com was growing quickly and the UI started to drift. Similar components looked and behaved differently across screens, and new features often introduced new patterns instead of reusing existing ones. The product still worked, but it felt less cohesive and it slowed teams down because we were repeatedly re-deciding basic UI and rebuilding common patterns.
What I needed to solve was not just consistency. It was scalability. We needed a shared system that made it easier to ship fast, keep quality high, and avoid UX regressions as the product evolved.
Success looked like this:
A consistent experience across core workflows
Reusable components that reduced repeat work
Templates that helped teams ship faster with fewer design decisions
A system that could expand without becoming chaotic
Process
I focused on clear messaging, a strong visual hierarchy, and a calm layout. The structure was designed to guide users from understanding the service to taking action, while keeping the interface minimal and distraction-free.
Outcome
The final website communicates value clearly, feels modern and professional, and supports lead generation through a focused and structured layout.
Back
Banana Stand - A design system case study
A scalable design system to improve consistency, speed, and product quality across Retention.com’s ecosystem.
Role
Product Design Lead (Design System Owner)
Industry
B2B. Ecommerce
status
Retention.com
Year
2023
Challenge
Retention.com was growing quickly and the UI started to drift. Similar components looked and behaved differently across screens, and new features often introduced new patterns instead of reusing existing ones. The product still worked, but it felt less cohesive and it slowed teams down because we were repeatedly re-deciding basic UI and rebuilding common patterns.
What I needed to solve was not just consistency. It was scalability. We needed a shared system that made it easier to ship fast, keep quality high, and avoid UX regressions as the product evolved.
Success looked like this:
A consistent experience across core workflows
Reusable components that reduced repeat work
Templates that helped teams ship faster with fewer design decisions
A system that could expand without becoming chaotic
Process
I focused on clear messaging, a strong visual hierarchy, and a calm layout. The structure was designed to guide users from understanding the service to taking action, while keeping the interface minimal and distraction-free.
Outcome
The final website communicates value clearly, feels modern and professional, and supports lead generation through a focused and structured layout.