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Banana Stand - A design system case study
This case study shares my experience in creating Retention.com's design system. The aim was to streamline the visual identity of Retention.com's product ecosystem
Role
Web Designer
Industry
AI · B2B
status
Live
Year
2024
Challenge
The main challenge was explaining a complex AI automation service in a way that felt simple, trustworthy, and easy to understand for non-technical users.
Process
I focused on clear messaging, a strong visual hierarchy, and a calm layout. The structure was designed to guide users from understanding the service to taking action, while keeping the interface minimal and distraction-free.
Outcome
The final website communicates value clearly, feels modern and professional, and supports lead generation through a focused and structured layout.
Back
Banana Stand - A design system case study
This case study shares my experience in creating Retention.com's design system. The aim was to streamline the visual identity of Retention.com's product ecosystem
Role
Web Designer
Industry
AI · B2B
status
Live
Year
2024
Challenge
The main challenge was explaining a complex AI automation service in a way that felt simple, trustworthy, and easy to understand for non-technical users.
Process
I focused on clear messaging, a strong visual hierarchy, and a calm layout. The structure was designed to guide users from understanding the service to taking action, while keeping the interface minimal and distraction-free.
Outcome
The final website communicates value clearly, feels modern and professional, and supports lead generation through a focused and structured layout.